The Italian Ministry of Tourism and the National Tourism Board have recently launched a new campaign to promote 1000 hidden gem destinations in the country.

“This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as per Euronews.

It is “an unforgettable journey through villages, landscapes, paths, and foods,” says the official website. 

The “Viaggio Italiano” (Italian journey) aims to offer tourists undiscovered locations with significant tourism potential.

With this new campaign, more than 1,000 unique settlements, 100 landscapes, and 100 walking routes are being promoted. 

“Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy,” said the press release. 

To this end, the Italian government has developed a platform that allows visitors to discover exotic and special landscapes. Users can check out the interactive map, short videos and historical quotes, and plan a route or use a filter to select a destination within a specific region.

Some examples of the places promoted in their website are:

La Valle Dei Templi, Selinunte: In Sicily

Visitors may explore an unique archaeological setting that combines Greek culture and beauty in the valley of the temples.

“Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”

Cinque Terre: In Liguria

Visitors will find vibrant homes, lovely vineyards, and breathtaking vistas from the summits of the cliffs in this chain of five historic coastal communities.

According to the highlighted content, visitors to this area will come across hospitable locals and have the opportunity to learn about the region’s historic festivals. Along with exploring the region’s rivers, seashore, and lush mountains and meadows.

Additionally, there is a specific category called “Flavors of Italy” where visitors can find a guide outlining the regional specialties, the locations to visit to sample authentic local cuisine, and details on food and wine events.

The post Italy Launches Campaign To Promote 1000 Hidden Gem Destinations appeared first on Traveling Lifestyle.

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By: Maria Valencia
Title: Italy Launches Campaign To Promote 1000 Hidden Gem Destinations
Sourced From: www.travelinglifestyle.net/italy-launches-campaign-to-promote-1000-hidden-gem-destinations/
Published Date: Wed, 06 Jul 2022 15:36:02 +0000

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